It is up to us, the industry, to educate hotel guests on the negative effects of OTAs. Most guests have no idea how much commission is paid by a hotel when they make a booking via booking.com or any other website.

We understand how online travel agencies work but our guests don't. Guests will be likely to book direct next time if they are aware of the high costs hotels pay to have their properties listed on booking websites.

 

Encourage your guests to use OTAs to find hotels where they are travelling to, but to book direct instead once they pick the hotel and see availability. Most of the time, guests are helpful too, especially those who love the hotel and have stayed more than once. 

 

It is up to the industry to encourage travellers to change their booking pattern to support the hotels they stay in. According to our latest research, 74% of guests have no idea how much commission is paid by hotels when guests book their stays via third party websites. 

 

It takes nothing but information to begin the change.

 

Add a little note in your bedrooms inform your guests how much commission is paid per room and how your team will make good use of this commission rates next time they book direct. 

 

Be creative, we rely on OTAs because so many guests prefer to use them, help them decide how best they will spend their money. 

 

Renata Fernandes
Editor

 


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