Inspired by Scotland's national tourism strategy, Outlook 2030 and the Scottish Tourism Alliance's activities during the COVID-19 pandemic we invite you to join a global campaign aiming to encourage every accommodation provider and tourism business in Scotland to be an active ambassador for their entire region.

Our digital marketing initiative was developed in response to a statement by Marc Crothall, CEO of the Scottish Tourism Alliance (STA), that became the headline of an article published by The Herald Scotland newspaper on the 2nd June 2020: 'We need all of Scotland to become ambassadors for tourism'.

 

In line of all the current and future challenges imposed by COVID-19, we believe tourism businesses in the entire Scottish region need to embrace a new marketing strategy. While in the past most tourism businesses focused on promoting their services and offerings to a wider audience trying to differentiate themselves from the competition, now is the time to support and promote not only your services, your suppliers and competition but also all businesses that rely on tourism in your region..

 

How can you get involved?

 

  • Communicate with all the local tourism businesses in your region in order to develop joint activities and packages with either an added value or discounted rate. This way visitors can take advantage of services provided by more than one business. 
  • Incorporate the hashtag #ScotlandisCalling in your digital marketing activity targeting visitors outside Scotland.
  • To help locals and national visitors find special packages, deals and events in your specific region, add the region to the hashtag. Example: #ScotlandisCallingGlasgow #ScotlandisCallingEdinburgh #ScotlandisCallingPerthshire #ScotlandisCallingHighlands #ScotlandisCallingAberdeen #ScotlandisCallingAyrshire.

 

We offer our platform throughout 2020 and 2021 to every hotel in Scotland to promote their news and offers completely free of charge, as a way to attract national and international visitors to their region. 

 

Please email details.

 

Scotland is united as one.

To find out more about Scotland Outlook 2030 visit this link

 

Editor's Piece, June 2020
Hotel News Scotland

 


Edinburgh
28 April 2022

The Glasshouse has partnered with Woofy Weddings

From an overnight stay before the wedding for the couples followed by a morning stroll and groom for furry friend before…

Read More
Edinburgh
09 May 2022

Opening date announced for Gleneagles Townhouse in Edinburgh

The 33-bedroom hotel, members’ club and all-day restaurant, based at 39 St Andrew Square, Edinburgh, will officially ope…

Read More
Isle of Skye
03 May 2022

Duisdale House on Skye is waiving its mooring fees for crews

In addition to waiving its mooring fee for crews who book a meal or overnight stay the 20 bedroom luxury boutique hotel …

Read More
Argyll & Bute
04 May 2022

The Pierhouse Hotel launches a wild swimming retreat this summer

The Pierhouse in Port Appin, situated on the picturesque shores of Loch Linnhe, is partnering with local open water coac…

Read More

If you need marketing support for your hotel or tourism business please visit our partners tourismmarketing.agency