Inspired by Scotland's national tourism strategy, Outlook 2030 and the Scottish Tourism Alliance's activities during the COVID-19 pandemic we invite you to join a global campaign aiming to encourage every accommodation provider and tourism business in Scotland to be an active ambassador for their entire region.

Our digital marketing initiative was developed in response to a statement by Marc Crothall, CEO of the Scottish Tourism Alliance (STA), that became the headline of an article published by The Herald Scotland newspaper on the 2nd June 2020: 'We need all of Scotland to become ambassadors for tourism'.

 

In line of all the current and future challenges imposed by COVID-19, we believe tourism businesses in the entire Scottish region need to embrace a new marketing strategy. While in the past most tourism businesses focused on promoting their services and offerings to a wider audience trying to differentiate themselves from the competition, now is the time to support and promote not only your services, your suppliers and competition but also all businesses that rely on tourism in your region..

 

How can you get involved?

 

  • Communicate with all the local tourism businesses in your region in order to develop joint activities and packages with either an added value or discounted rate. This way visitors can take advantage of services provided by more than one business. 
  • Incorporate the hashtag #ScotlandisCalling in your digital marketing activity targeting visitors outside Scotland.
  • To help locals and national visitors find special packages, deals and events in your specific region, add the region to the hashtag. Example: #ScotlandisCallingGlasgow #ScotlandisCallingEdinburgh #ScotlandisCallingPerthshire #ScotlandisCallingHighlands #ScotlandisCallingAberdeen #ScotlandisCallingAyrshire.

 

We offer our platform throughout 2020 and 2021 to every hotel in Scotland to promote their news and offers completely free of charge, as a way to attract national and international visitors to their region. 

 

Please email details.

 

Scotland is united as one.

To find out more about Scotland Outlook 2030 visit this link

 

Editor's Piece, June 2020
Hotel News Scotland

 


Edinburgh
14 November 2022

InterContinental Edinburgh The George, has launched a partnership with Edinburgh College of Art

The partnership will forge ties with the next generation of the UK’s talent and emphasise the hotel’s commitment to sust…

Read More
Cameron Houseawards
28 November 2022

Cameron House Head Kitchen Porter Recognised At National Awards

The competition, organised by The Caterer magazine and Winterhalter UK, is in its ninth year and was created to recognis…

Read More
Ayrshire
21 November 2022

The Gailes Hotel & Spa unveils new luxury wedding suite

The Lagavulin Suite has the flexibility to host smaller, intimate weddings, as well as more extravagant gatherings for u…

Read More
Islands
16 November 2022

Coll Hotel Chef helps to keep his island community safe by becoming a volunteer on call firefighter

As well as serving his local community and visitors with meals from the hotel’s kitchen, he’s also looking after their s…

Read More

If you need marketing support for your hotel or tourism business please visit our partners tourismmarketing.agency