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Read MoreWe have partnered with award-winning virtual and augmented reality company Oncor Reality to give one hotel in Scotland a high-quality virtual reality tour for £200.
To help hotels maximise sales after lockdown, Oncor Reality has also decided to offer hotels in Scotland a “Buy Now Pay later” service, restricting costs entirely to a small percentage of booking revenue attracted specifically through the virtual tour system.
With hotels all over the country anxiously waiting for lockdown to end, the industry’s current unfortunate situation may actually carry an unexpected opportunity. As signs of the lifting of travel restrictions begin to emerge, global internet search trends show a rapidly increasing level of interest in Scottish Hotels around the world – in fact these are at their highest since lockdowns began in March.
However, travellers statistically start researching their holidays up to 12 weeks in advance, and with the only option available to them being the internet, 90% are doing all of this research online – more than half exclusively reading reviews, checking prices and – importantly - viewing images of their destinations on their mobile phones.
The majority of these try to do all of this research on the same website and, with competition higher than ever, particularly from booking sites, it can be hard to stand out.
Fortunately there is a tool from the real estate market that is proving to be equally (if not more) effective in increasing online conversions in the hospitality world.
Virtual tours offer guests the opportunity to explore properties before they decide to physically visit them – they can do this on their PC, tablet or even mobile phone with equal ease – and the results for those hotels offering this option have been dramatic.
• Virtual tours get clicked on 40% more than listings without virtual tours
• Properties featured with virtual tours get 95% more phone inquiries
• Properties featured with virtual tours receive 65% more email inquiries versus those without
• Virtual tours generate 49% more qualified leads
Creating these virtual tours requires a special camera to take scans of every room throughout the property while they are empty – easy in a show-house or domestic property, nigh on impossible for an active hotel – which is really the only reason this technology hasn’t taken off in the hotel sector.
Fortunately, with hotels throughout the country currently sitting vacant, and online research for bookings skyrocketing in preparation for the lockdown ending, there has never been a better time for the industry to use this technology.
The main problem is the absence of bookings leaves many managers loath (or unable) to make any new investments. Even for a process like this which starts at £1000 for a small hotel.
We have secured a virtual hotel tour at cost from Oncor Reality, meaning that your hotel can have a fully hosted virtual tour available on the website, social media and any other platform for just £200, which is enough to cover the crew's own costs.
This is offered on a fist come first served basis so please get in touch with Oncor Reality soon visiting this link:
https://oncorreality.com/contact
If you wish to take advantage of their 'Buy Now Pay later' offer, they are happy to help too.
Oncor Reality
https://oncorreality.com
See the result of the work they have done for Carlowrie Castle below.
If you need marketing support for your hotel or tourism business please visit our partners tourismmarketing.agency