The new accreditation scheme is free, open to all hospitality businesses that pass the AA criteria and aims to build up consumer confidence as hotels and restaurants prepare to reopen.

Hospitality businesses with an AA Covid Confident mark will be listed on the AA’s website to be easily found by potential customers.


Any establishment serving food must meet the AA’s criteria which includes:


  • Supplying a risk assessment
  • Being able to provide clear evidence that relevant procedures and measures are in place, and that staff training has taken place
  • Completion of an online self-assessment and sign up to the Covid Confident Charter, a code of conduct that will include a commitment to continuing to update procedures and measures as guidelines change, and to submitting to future audits as required


The AA will provide all those awarded a Covid Confident mark with regular updates on the latest Government, Health & Safety Executive, and best practice guidelines.


Picture by Rockliffe Hall


Simon Numphud, managing director at AA Media said:

"We believe that many members of the public will be looking to enjoy days out, short breaks, eating out and other experiences as lockdown eases, but that confidence in the sector is vital. We hope that the Covid Confident scheme will be a valuable stepping stone for establishments to restore consumer confidence as lockdown eases."


The scheme is open to all hotels; B&Bs, guest accommodation, restaurants with rooms and pubs with rooms; self-catering properties; camping, glamping and holiday parks; hostels; serviced apartments; visitor attractions; restaurants; pubs; and golf courses.


Venues can apply now on


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